BOARDS & MORE Group - partially exited
Boards & More is the global market leader for windsurfing, kitesurfing, wing foiling and stand-up paddling equipment, and a leading provider of mountain-bike accessories and ergonomically optimized bike components. Four established sports brands belong to the Boards & More Group: DUOTONE is a global market leader in kitesurfing and wing foiling, Fanatic is the global market leader in windsurfing and stand-up paddle boards, ION is a leading water sports and mountain-bike accessories and protection brand and SQlab, the leading brand for ergonomically optimized bike components.
Sector
New Consumer Staples
Transaction Type
Leveraged Buyout
Countries
Germany, Austria
Fund
EMERAM B&M Continuation Fund
Acquired in
December 2013 - transferd into Continuation Fund in 2022
Registered office
Molln (Austria)
Since EMERAM came on board in 2013, Boards & More has substantially increased its sales and almost tripled its workforce to 250. In addition, it has launched DUOTONE, a new kiteboarding brand that instantly secured top spot in the market. As well as rigorously internationalising all three brands, Boards & More has become established as a technology leader, producing innovations such as the “click bar” and “wing foiling”. It has also tapped into the bike segment with the ION brand. In the course of its development, the Boards & More Group, established in 2000, has built up the world's strongest sales organisation in the wind/water sports sector, and is represented in international core markets such as the USA and Brazil with standalone companies. One major factor here was the purchase of the North American distributor, conducted as a follow-on acquisition in conjunction with EMERAM. In April 2021, Boards&More continued its growth course and acquired the cycling specialist SQlab.
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