Press & News

June 29th 2017 - Press Release

One Advertising become part of diva-e Digital Value Enterprise: diva-e and One Advertising AG join forces

diva-e digital value enterprise acquired 100% of the shares of One Advertising AG and its subsidiaries. In the course of the transaction, founders and main shareholders, Andreas Kelnberger and Christian Paavo Spieker, will become shareholders of diva-e.

One Advertising is a search engine optimization and online marketing agency, specialized on the development of performance oriented solutions for digital sales support. In 2015 and 2017, they received the SEMY Award as “Best SEO Agency”. In addition, they hold the quality certificate for the three segments strategy, onpage, and offpage and the SEA and affiliated marketing certificate of the Bundesverband Digitale Wirtschaft (BVDW). The company is located in Munich and Berlin and has 80 employees.

The founders and chairmen, Christian Paavo Spieker and Andreas Kelnberger, are active in the field of performance oriented online marketing since 1997 and are seen as pioneers and innovators in the industry. Christian Paavo Spieker continues to lead the business as CEO and will be supported by Michael Peschl, former Head of SEO. Andreas Kelnberger backs down from the management team to focus on the development of the Display Performance business.The management team is completed with Andrey Cekovski, who will be responsible for the Technical & Development business.

One Advertising AG belongs to the leading providers of performance marketing solutions in Germany. Based on their interdisciplinary competencies, One Advertising offers its customers full-service solutions, ranging from the development of online marketing concepts to technical search engine optimization. Therefore, One Advertising will become the leading part of the diva-e Online and Content- Marketing unit.

"The unique combination of creative campaign design and its in-house analysis tools and instruments is an excellent completion to our positioning as technology and marketing service provider for digital businesses” commented Tilman Au, Co-CEO of diva-e and responsible for M&A activities. “We are proud to have such an excellent and entrepreneurial player as One Advertising on board of diva-e”.

"With this acquisition, we will expand our performance-marketing services and strengthen our capabilities to provide our customers sustainable and measurable solutions for all areas along their digital value chain” noted Axel Jahn, CEO of diva-e.

Christian Paavo Spieker, founder of One Advertising, strongly commits to the future success of the partnership: "the entrepreneurial spirit of diva-e convinced us early on. For me, it was like love on first sight. The ambition of diva-e, to continuously develop and improve its capabilities and service offering is an essential part of the One Ad DNA as well.” diva-e provides all customers of One Advertising access to further services such as strategy consulting, platform development and managed infrastructure services. “Going forward, we will be able to provide a holistic consulting and service concept to customers of all sizes. Thereby, we expand our current mid-size and large cap customer portfolio” stated Spieker.

The acquisition is conditional to the approval of the cartel authorities.