Press & News
One Advertising become part of diva-e Digital Value Enterprise: diva-e and One Advertising AG join forces
diva-e digital value enterprise acquired 100% of the shares of One Advertising AG and its subsidiaries. In the course of the transaction, founders and main shareholders, Andreas Kelnberger and Christian Paavo Spieker, will become shareholders of diva-e.
One Advertising is a search engine optimization and online marketing agency, specialized on the development of performance oriented solutions for digital sales support. In 2015 and 2017, they received the SEMY Award as “Best SEO Agency”. In addition, they hold the quality certificate for the three segments strategy, onpage, and offpage and the SEA and affiliated marketing certificate of the Bundesverband Digitale Wirtschaft (BVDW). The company is located in Munich and Berlin and has 80 employees.
The founders and chairmen, Christian Paavo Spieker and Andreas Kelnberger, are active in the field of performance oriented online marketing since 1997 and are seen as pioneers and innovators in the industry. Christian Paavo Spieker continues to lead the business as CEO and will be supported by Michael Peschl, former Head of SEO. Andreas Kelnberger backs down from the management team to focus on the development of the Display Performance business.The management team is completed with Andrey Cekovski, who will be responsible for the Technical & Development business.
One Advertising AG belongs to the leading providers of performance marketing solutions in Germany. Based on their interdisciplinary competencies, One Advertising offers its customers full-service solutions, ranging from the development of online marketing concepts to technical search engine optimization. Therefore, One Advertising will become the leading part of the diva-e Online and Content- Marketing unit.
"The unique combination of creative campaign design and its in-house analysis tools and instruments is an excellent completion to our positioning as technology and marketing service provider for digital businesses” commented Tilman Au, Co-CEO of diva-e and responsible for M&A activities. “We are proud to have such an excellent and entrepreneurial player as One Advertising on board of diva-e”.
"With this acquisition, we will expand our performance-marketing services and strengthen our capabilities to provide our customers sustainable and measurable solutions for all areas along their digital value chain” noted Axel Jahn, CEO of diva-e.
Christian Paavo Spieker, founder of One Advertising, strongly commits to the future success of the partnership: "the entrepreneurial spirit of diva-e convinced us early on. For me, it was like love on first sight. The ambition of diva-e, to continuously develop and improve its capabilities and service offering is an essential part of the One Ad DNA as well.” diva-e provides all customers of One Advertising access to further services such as strategy consulting, platform development and managed infrastructure services. “Going forward, we will be able to provide a holistic consulting and service concept to customers of all sizes. Thereby, we expand our current mid-size and large cap customer portfolio” stated Spieker.
The acquisition is conditional to the approval of the cartel authorities.
As Germany’s leading transactional experience partner, diva-e covers the entire digital value chain from strategy to technology to operation with its holistic range of products and services. diva-e collaborates here with technology partners such as Adobe, Amazon, Google, Microsoft and Spryker. Numerous top companies trust diva-e as an innovative partner – including Carl Zeiss, E.ON, Bayern Munich and Lieferando.
Headquartered in Munich, One Advertising is a leading search engine optimization and online marketing agency. With 80 employees, the company develops and operates performance oriented solutions for the digital sales support. Based on its long lasting experience in the field of SEO and SEM strategies, One Advertising provides its customers significant ROI. With its innovative campaign and analysis tools, they increase transparency on the effectiveness of their customers’ online marketing measures. In 2015 and 2017, One Advertising received the SEMY Award as “Best SEO Agency” and holds the quality certificate for the three segments strategy, onpage and offpage and the SEA and affiliated Marketing certificate of the of the Bundesverband Digitale Wirtschaft (BVDW).
Founded on its extensive experiences through cross-sector projects and several long-term relationships with leading providers of e-shop systems, One Advertising has become a competent partner for all kind of e-commerce solutions and optimization as well.
One Advertising was founded in 2006 by its managing directors Christian Paavo Spieker and Andreas Kelnberger. They entered the SEO industry in 1999. Since then, they belong to the pioneers and innovators within the field of search engine marketing. With their integrated service and consulting offering, One Advertising predominantly addresses mid-sized to large cap clients active in retail, services and consumer goods industry.
EMERAM Capital Partners is a leading equity investment company for SMEs in German-speaking countries. As a business development partner, we foster the long-term growth of our portfolio companies with capital and expertise.
The funds advised by EMERAM invest in the consumer, technology/software and service sectors. Their total volume currently stands at EUR 400 million. In general, the funds acquire a significant stake in the company and give the respective management team an opportunity to invest, too.